Carol's Daughter, a major hair and skin care brand for women of every ethnic background, is one the first to see the earning potential for a major group, transitioners. The "big chop" is not for everyone and thanks to youtube and bloggers, women with relaxers discovered the support and knowledge to transition to natural with plenty of options.

I have transitioned to natural a number of times and it is a fine balance between product and technique. It was kind of refreshing to see a large brand acknowledge and cater to the natural care community in such a way.

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